Young people may spend more time online, listen to more music online, and consume many more movies and series, but when it comes to paying for certain cultural products, the picture changes.
The latest INSTAT data on culture show that, among people who use the internet, the 55-74 age group registers higher percentages than younger people in several categories of online purchases, including tickets for cultural activities, books, newspapers and magazines.
In 2025, 48.2% of internet users aged 55-74 will have purchased tickets online for cultural or other events, such as cinemas, concerts and fairs. Among 16-24 year olds, this percentage is 39.7%, while among 25-54 year olds, it is 34.3%.
The difference becomes even stronger for books and print. About 23.9% of Internet users aged 55-74 have made online purchases for books, magazines or newspapers. Among young people aged 16-24, the percentage is only 8.7%, almost three times lower. Even the 25-54 age group, with 14%, remains significantly below the older age group.
The same trend is evident for movies and music. Such online purchases are reported by 18.1% of users aged 55-74, compared to 12.3% of the 25-54 age group and only 8.8% of 16-24 year olds.
On the other hand, 80.3% of users aged 16-24 use the internet for movies or series, while among those aged 55-74 this share is only 21.5%. For music, the difference is even greater: 75.6% among young people and 18.3% among those aged 55-74. Online games are also used by 71.5% of young people, compared to 19.1% of the older age group.
Young people are much more active in digital consumption of culture, while for some goods and services that must be paid for, users aged 55-74 are proportionally more active.
Nationally, 36.7% of internet users aged 16-74 report purchasing tickets for events online, 13% have purchased books, magazines or newspapers and 11.6% movies or music./Monitor.al/
