What seems like a simple way to entertain millions of users has become a serious concern for the European Union. The European Commission has come to the preliminary conclusion that TikTok's algorithm can keep users locked in a cycle of similar videos, endangering their mental health, especially for children and the most vulnerable.
At the center of the investigation is the “For You” system, which selects videos based on user behavior. The more someone watches or likes content on a particular topic, the more similar material the algorithm offers them, creating what European authorities call the “digital tunnel” effect.
The problem becomes particularly concerning when the videos are related to sadness, isolation, physical appearance or weight loss. According to the European Commission, constant exposure to such content can increase anxiety, body dissatisfaction and worsen existing mental health problems.
The investigation has previously found that TikTok's protection mechanisms are not effective enough either. Even when users select the "I'm not interested" option, the platform can continue to recommend similar videos to them.
For this reason, Brussels is demanding changes to the way the algorithm works, giving users more control over the content they see. If the violations are ultimately confirmed, TikTok risks a fine of up to 6% of its annual global turnover.
On the other hand, the company has denied the allegations, stating that the Commission's assessments are incorrect and that the platform has mechanisms to protect users.
The issue goes beyond a debate about videos on social networks. Essentially, European authorities are questioning a business model where the time a user spends in front of a screen is crucial to the success of the platform. The question that now arises is whether an algorithm built to hold attention for as long as possible can also guarantee the well-being of those who use it.
