A creative campaign by Dubai-based women's health platform Hiya Healthcare has gone viral on social media, using the popularity of Norwegian striker Erling Haaland to explain the menstrual cycle to men.
In an Instagram post, the company published a humorous guide titled "The Menstrual Cycle Presented by Haaland," where the different phases of the cycle are explained through various photos of the soccer star.
The post describes the follicular phase, ovulation, and luteal phase, each illustrated with a different Haaland expression or reaction.
In the description of the publication, Hiya Healthcare wrote:
"If women need to understand football, which takes place every four years, men need to understand the menstrual cycle, which happens every month."
At the end of the post, the platform humorously added the question: "Now it's clear, right?"
The campaign immediately attracted a lot of attention on social media, garnering thousands of positive reactions and comments. Although Erling Haaland was not part of the ad and did not react publicly, users praised the marketing team's idea, calling it both informative and entertaining.
Hiya Healthcare is a platform specializing in women's health, with a focus on hormonal balance, menstrual cycle monitoring, fertility, and gynecological counseling.
