Kim Kardashian's famous brand, 'Skims', has been sued by a small New York designer for using the name "Fits Everybody" on her lingerie collection.
According to documents obtained by Page Six, the TV star's fashion empire is facing a lawsuit over its massive collection, while smaller brand "Fits Everybody To AT" claims it already had the legal rights to the name.
The 43-page trademark infringement lawsuit, filed on March 31 on behalf of designer Denise Cesare, alleges that Skims continued to launch the collection even after receiving “repeated and clear notices” about the small business’s rights.
The stylist's lawyers accuse 'Skims' of making a "calculated decision" to use the name, claiming that Kim Kardashian's company has used "its extraordinary financial resources, celebrity connections and marketing machine to crush" the small business, knowing that it does not have the same legal protections.
For this reason, Cesare is asking the court to prohibit Skims from using the name, as well as compensation for lost profits and legal costs.
Kim Kardashian launched the Skims brand in 2019, which is now valued at around $5 billion, while Cesare's brand has been selling clothing and swimwear under the name "Fits Everybody To AT" for almost 10 years.
According to the lawsuit, one of the main concerns is that the similarity of the names is creating confusion and risks erasing the identity of the small brand, which has become "effectively invisible" in online search results.
