A name, a logo, or a brand that one business seeks to make its own may be a right that another claims it already has. And this is where the conflicts are increasing.
Data from the General Directorate of Industrial Property (DPPI) show that the year 2025 brought a strong increase in disputes over industrial property rights, from objections to trademark registration to requests for revocation, invalidity and litigation.
For published trademarks alone, 117 oppositions were filed during 2025. This procedure is used when an entity seeks to prevent the registration of a trademark, for example when it claims that it conflicts with a prior right.
At the time of reporting, only 5 requests had been fully accepted and 6 had been rejected. Another 106, or about 91% of the total, were still in process. But the clashes do not stop at the registration stage.
The number of cases handled by the Revocation and Invalidity Chamber reached 40 during 2025, up from 25 the previous year. The increase is 60% within a year.
The number of cases that have reached the courts has increased even more rapidly. The DPPI followed 22 court cases, compared to 12 in 2024, or 83% more.
Another striking figure is the number of cases that were still under review or awaiting a decision. The stock of unresolved cases at the end of the period has quadrupled.
Why are conflicts increasing?
Part of the answer can be found in the brand market activity itself.
In 2025, 1,995 applications for trademark registration were filed, up from 1,575 the year before, an increase of 26.7%. In 2022, the number was only 1,165, which means that within three years, applications have increased by about 71%.
Requests for renewal of existing trademarks also increased from 569 to 765, while the DPPI issued 1,705 registration certificates, compared to 1,020 in 2024.
More brands on the market mean more potential cases where names, signs or claimed rights overlap. The DPPI itself links the increase in administrative and judicial activity to legal reforms and greater awareness of subjects about the protection of industrial property.
In 2025, there were 117 oppositions to published trademarks, 40 cases of revocation and invalidity, and 22 court cases. Behind a name or logo that the consumer sees in the market, the battle for ownership is increasingly becoming legal./Monitor.al/
